5 Tips For Using Digital Marketing to Boost Your Business
Isn't it strange to think that just a decade ago, Facebook was only available if you had a .ac (i.e. a university) email address? It's ancient compared to Instagram, though, which only came to being in 2010. The marketing landscape is rapidly changing and digital marketing is now an essential part of running any business, whether it's a small start-up or an established multinational.
Here are 5 tips for how your business can use digital marketing to reach and engage more potential clients.
#1 - Speak the same language as your customers
One of the key things about SEO (Search Engine Optimisation) and your digital presence is understanding what problems you can solve for your potential customers, and what search terms they're likely to use when looking to solve that problem. For example if you're an IT company operating in Sheffield with a bestselling disaster recovery service, you would want to ensure your business ranks highly for anyone searching for "IT disaster recovery Sheffield" online. You can do this using the copy on your website, other website content (including images) and even PPC (pay per click) advertising on search engines such as Google.
#2 - Social Media is a conversation, not a monologue
Don't go rushing into signing your company up for every social media platform under the sun. You'll find you get much better results by concentrating on just a few, carefully-chosen platforms that match your company's aims and audience. Social media accounts that just churn out sales spiel tend to be ignored; however brands that engage with their followers, ask and answer questions, and provide useful, relevant content become the high-fliers. It's called 'social' media for a reason, so be sociable when you're on there, not a digital door-to-door salesman!
#3 - Think local
The digital world can feel a little overwhelming, and it can start to feel as though you're competing against some of the biggest brands in the world. Remember one huge advantage you have over the global competition: you know your neighbourhood, your town, and the people you want as customers. If we use an example of a nail salon in Manchester, there would be little point in them trying to attract customers from London or NYC. By gearing your website and social media towards local people, places and interests, your business can appear just when local people are looking for a business like yours.
#4 - NAP (sadly not the same as the sleepy kind of nap)
The three most important pieces of information to have online about your business:
N = Name - so people know what your business is called (essential, really)
A = Address - so people can locate your business, and for it to appear in results for local searches such as "nail salons near me"
P = Phone number - so your newly-found potential customers can contact you and make a booking!
#5 - Analyse and report
Analysis is the keystone to successful marketing, online or offline. You need to know how well your efforts are doing so you can constantly tweak and adjust things to fit your audience. Sometimes the best marketing ideas don't really stick; then you put out a Facebook post that gets so much traction you're inundated with new business. It's understanding what your customers respond to, so you can keep giving them what they need. Analyse your campaign results, then document them in a report - for yourself or your manager - so you can use the information the next time you need it.
If you'd like more advice or help setting up a digital marketing strategy for your business, you can contact us via this form.