Launching: The Young Athlete Series
Even if the definition of a role model hasn’t changed since the advent of anytime, anyplace connectivity and 24/7 celebrity gossip, the level of exposure to them certainly has. Open any social media app or browser and you can instantly find out almost anything about almost anyone in the media spotlight. Nowhere could this have a greater impact than with students and young adults, where the pressure to keep up with the most recent tweet to ‘break the internet’ or the latest trend in DIY lip enhancements is paramount. In a world seemingly ruled by childish politicians and, let’s face it, the Kardashian family, what hope is there that our Post-Millennial generation will choose positive role models?
Imagine my surprise when I conducted some research with my old secondary school into the impact of social media on body confidence (more on that later), attitude towards fitness, and role models - and the name ‘Kardashian’ didn’t feature at all. Not even once. In fact, over 80% of participants, all aged 11-17, chose either a family member, friend, or…a sportsperson. And I don’t mean they all chose Ronaldo: there were gymnasts, dressage riders, dancers, swimmers and all manner of disciplines. If the majority of teens today would rather have a career in sport than become a generic celebrity, I’m all for it: and so, The Young Athlete Series was born.
Over the coming weeks, Fit Missions will be showcasing British and International young athletic talent across all disciplines from cycling to gymnastics, horse riding to CrossFit in the Young Athlete Series of interviews. These exceptional athletes will show you how they got into their chosen sport, what sacrifices they’ve had to make along the way, and how to get through a competition when all your school friends are snapchatting photos from their prom night – and why you’re not missing as much as you think you are!
In the first of our Athlete Series, we chat to dancer and British Ballet Organisation scholarship student Olivia Ashton. At the age of just 19 she is the brand ambassador for dance company First Position, and has accumulated over 76,000 Instagram followers who are awed by her strength and grace. Her interview will be up here on Tuesday 22nd March, so you don’t have long to wait!
To apply to be part of The Young Athlete Series and join our Olympians and influencers, please get in touch via the form below.